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My daughter has a big crush on Billy Mays and loves his products, but even she should draw the line at buying health insurance from him.

BusinessWeek’s recent article by Karyn McCormack includes the pitchmeister Mays’ endorsement of the iCan health insurance product, touted as “affordable” and “not some discount card.”

Someone advised me a long time ago that health insurance should be like car insurance. You buy it for the big stuff, not for maintenance, dings and scratches. Because the iCan plan that starts at $160 per month doesn’t have very rich benefits, the article notes that:

If you end up with a large medical bill, members of iCan’s health plans have a health advocate to negotiate pricing and hospital charges, says Harold Shatz, managing member of iCan Benefit Group in Boca Raton, Fla. A $40,000 to $50,000 medical bill can be reduced to $10,000 to $12,000 through network pricing and use of a health advocate to examine the bills and find errors, he says.

Jaded as I am, even I am dumbfounded by this offer for value-added service! Read the entire Story Here.