Comments on: Dealing With the Media: What’s a Medical Manager to Do? http://www.managemypractice.com/dealing-with-the-media-whats-a-medical-manager-to-do/ Technology, Information & Resources for Medical Practice Management Sun, 05 Feb 2012 21:46:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tweets that mention Dealing With the Media: What’s a Medical Manager to Do? | Manage My Practice.com -- Topsy.com http://www.managemypractice.com/dealing-with-the-media-whats-a-medical-manager-to-do/comment-page-1/#comment-3957 Tweets that mention Dealing With the Media: What’s a Medical Manager to Do? | Manage My Practice.com -- Topsy.com Fri, 25 Jun 2010 18:33:49 +0000 http://www.managemypractice.com/?p=4886#comment-3957 [...] This post was mentioned on Twitter by SE Anesthesiology , Thomas Lee. Thomas Lee said: "Dealing With the Media: What’s a Medical Manager to Do?" Excellent tips on media relations for practices ”¦ be PREPARED! http://ow.ly/22NI6 [...] [...] This post was mentioned on Twitter by SE Anesthesiology , Thomas Lee. Thomas Lee said: "Dealing With the Media: What’s a Medical Manager to Do?" Excellent tips on media relations for practices ”¦ be PREPARED! http://ow.ly/22NI6 [...]

]]> By: Mary Pat Whaley http://www.managemypractice.com/dealing-with-the-media-whats-a-medical-manager-to-do/comment-page-1/#comment-3932 Mary Pat Whaley Fri, 25 Jun 2010 02:11:04 +0000 http://www.managemypractice.com/?p=4886#comment-3932 Hi Thomas, Thanks for talking about the power of being a ready resource for the media. It's a source of free publicity that very few practices take advantage of. I appreciate your feedback! Best wishes, Mary Pat Hi Thomas,

Thanks for talking about the power of being a ready resource for the media. It’s a source of free publicity that very few practices take advantage of.

I appreciate your feedback!

Best wishes,

Mary Pat

]]> By: Thomas M. Lee http://www.managemypractice.com/dealing-with-the-media-whats-a-medical-manager-to-do/comment-page-1/#comment-3917 Thomas M. Lee Thu, 24 Jun 2010 17:10:51 +0000 http://www.managemypractice.com/?p=4886#comment-3917 This is such a good post, Mary Pat. There's not much concrete direction out there for practices when it comes to sudden and sometimes unwanted media attention. That being said, it's your first and fifth points that I really like to lock in on. Purposefully developing a relationship with the local media, whether it be print, radio, or television, can be invaluable. Try to become a resource for them anytime health or healthcare related issues are current topics in the news. Strive to be accessible and quick to return calls as they are often up against tight deadlines. If they know that you'll come through for them, they'll call you first every time. Not only can such media relations be great PR for a practice, but (heaven forbid) if ever the practice finds itself at or near the center of an undesirable story ... well established, positive relations with the media will be a decided asset. This is such a good post, Mary Pat. There’s not much concrete direction out there for practices when it comes to sudden and sometimes unwanted media attention. That being said, it’s your first and fifth points that I really like to lock in on. Purposefully developing a relationship with the local media, whether it be print, radio, or television, can be invaluable. Try to become a resource for them anytime health or healthcare related issues are current topics in the news. Strive to be accessible and quick to return calls as they are often up against tight deadlines. If they know that you’ll come through for them, they’ll call you first every time. Not only can such media relations be great PR for a practice, but (heaven forbid) if ever the practice finds itself at or near the center of an undesirable story … well established, positive relations with the media will be a decided asset.

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